Business Plan for Satish's sauces
Competition and Buying Patterns
While there are currently several vendors in this market selling competitive products, the commonality of those products provides an opening in the marketplace for the vibrant packaging and positioning of Satish's atjar and spices. We stand out on the shelf, we stand out in the restaurant, and we will stand out in the mind of the consumer.
Sales Strategy
The keys to our continuing success are in the areas we are adding to our current distribution channels. This will remain our main focus for the next five years. Sales calls on the following enterprises have resulted in Satish's Atjar being stocked and sold by them.
- DBS Retailers
- Pick and Pay Group
- Spar Inc
- 7 Eleven Group
- Woolworths Food
Sales Forecast
We currently forecast our sales to grow at the rate of 200% for the next 12 months because of written commitments we have received from distributors intending to take on our product line in larger volumes in the future.
This growth will continue, but at a lower rate of 120% for the next year, and by 70% the following year. We anticipate the growth rate to flatten out to a consistent 20% within five years, but to remain steady. Should the market on Indian food items continue at its current pace, we will keep pace with it. Our forecast does assume a downturn in the product within a three-year period, and the lower figures of 20% are a reflection of that forecast. We would be happy if it didn't falter.
Management Summary
Satish Naidoo - President
Satish is currently responsible for the preparation of atjar and maintaining the various inventories of raw materials; purchasing of food ingredients; assistance with packaging and shipping. In addition, she maintains the company records and is in direct communication with the accountant and other advisors.
Krish Naidoo - Vice President
Krish assists with the preparation and production of atjar; maintains the inventory of the finished products; is responsible for packing and shipping; assists with recordkeeping and cost containment. Krish also shares in the marketing and promotion of the product.
Personnel Plan
The current personnel plan calls for Satish to become a paid employee on or about August 1st. Although she has been working for Satish's since it's inception two years ago, she has not drawn a salary or been reimbursed for expenses. We are then planning on Krish taking a paid position with Satish's by early 2013.
Financial Plan
We have forecast a very rapid growth for Satish's this year. Although this may seem ambitious based on historic sales, this rate of growth is due to the large orders we have received to date from several distributors, letters of commitment from Spar Group and Woolworths, and the increasing number of orders from current clients.
Please refer to our Financial Plan page for more information on what the Financial Plan entails.
Break-even Analysis
Please refer to our Financial Plan page for a formula to calculate the Break-even point.
Projected Cash Flow
Click here to download a Cash Flow template.
Projected Income Statement (Profit and Loss)
Click here to download an Income Statement template.
Projected Balance Sheet
Click here to download a Balance Sheet template.
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